But, Why?

Well, we’ve done it. We have built some great software and, as you can see by the logo on the site, it is now available in a beta release. Granted, it needs a few enhancements from the User Interface and Usability perspectives (like it would be really good to be able to know how to get to the registration page from the login page and things like that) but overall, it works well.

Now, we find ourselves and our users asking the question… why? What does your software do? And the answer is that it does many many many things and it does them well and those things that it does are easily put to good work in a huge array of scenarios. It is the equivalent of being told that you can do anything you want to do. Unfortunately, when you are told that you can do anything you want to do, the result is that you often do nothing.

So, we are looking for our niche. That “thing” that we do. That purpose for our great software. When we find it, we will adapt our software to that particular niche. Then, with any luck, we’ll get some traction and a good user base and eventually reach far beyond our target niche.
During this exercise we are asking ourselves… what is it that people do? What is missing from the on-line experience in one particular niche? Is there something that people do not in New York City or on the West Coast that we should harness and make our niche? What do all those people in the middle of the USA do? Certainly they must be social, right?

As we continue our quest for a purpose, go ahead and sign up using the register page. Then, if you have any ideas for how you’d like to see this web service used, put it in the User Feedback crew. As your kindergarten teacher might have said, “There are no stupid questions and there are no bad ideas.” Of course, she was lying, but the converse is true, “There are good questions and great ideas!”

ETJ